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Brand Planning with the Motivational Edge, Part II: Validation
We’ve been delving into each of the four core human truths that shape our behavioral approach to brand strategy, in this month’s four-part series on the Motivational Edge (ME).
Our proprietary framework for building winning brands, the Motivational Edge (ME), works because it connects with people in both their internal and external worlds.
It’s natural to think of healthcare as a uniquely objective realm of marketing, with a product’s value always rooted in its efficacy and safety.
Patients and healthcare providers are faced with an overwhelming landscape of over-complication, tension, and red tape.
It’s that time of year again.
Leading Through Uncertainty Amidst the Global Pandemic | Perspectives
Communities across the world are facing unprecedented times with a global pandemic affecting over 100+ countries.
Concepts shape the way we see the world.