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#1

Digital Therapeutics: Software as Treatments | Blog

On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”

#2

Digital Medicine & MedTech Showcase: What Does a Clinical Trial Look Like for Digital Therapeutics? | Blog

Digital therapeutics, or DTx, are distinct from digital health products, and are driven by software programs that can be prescribed to prevent, manage, or treat a medical disorder or disease, as stated by the Digital Therapeutics Alliance.

#3

Inside the Gray Space of Digital Therapeutics | In The Media

Jennifer Kielmeyer, GSW, recaps the DTxDM conference, that brought together more than 200 senior decision-makers from digital therapeutics companies, pharma, investors, payers, and healthcare providers.

#4

Digital Medicine & MedTech Showcase 2019: Is This the Year of Digital Therapeutics? | Blog

At this year’s Digital Medicine & MedTech Showcase (part of Biotech Showcase), a panel of digital therapeutics (DTx) experts illuminated the status and future of their work, moderated by Syneos Health Commercial Solutions Chief Strategy Officer, Baba Shetty.

#6

Digital Medicine and MedTech Showcase: What’s Blocking the Adoption of Digital Therapeutics? | Blog

With there being so many different stakeholders, including patients, providers and payers, panelists at the 2019 Digital Medicine & MedTech Showcase pointed to a number of different adoption roadblocks—and successes.

#7

Digital Medicine and MedTech Showcase: Is the Market Prepared for Digital Therapeutics? | Blog

The answer, it seems, is neither yes nor no, and the panelists at 2019 Digital Medicine and MedTech showcase weighed in from a number of different perspectives.

#8

Executive Summary: How Digital Therapeutics Developers Can Satisfy Diverse Stakeholder Needs | Perspectives

What healthcare stakeholders should think about when it comes to DTx partnerships and how DTx developers can satisfy diverse stakeholder needs.

#9

Novartis Reps Have A.I. that Knows Exactly What to Say | Blog

As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.

#10

Digital Pharma East 2018: All the Highlights | Blog

The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.

#11

Navicor | Agency

Full-service, oncology-focused advertising agency transforming products into brands and patients into survivors.

#12

Case Study: Leveraging Patient Opinion Leaders and Social Media to Improve Disease Management | Blog

Patient “opinion leaders” or “thought leaders” are often leveraged as an amplifier of messages around a specific indication on behalf of pharma companies.

#13

Europe | Region

Europe

#14

Expansion of Digital Capabilities Bolstered with Influx of New Hires at Syneos Health Communications | In The Media

Syneos Health Communications, the network of advertising, public relations and medical communications agencies within Syneos Health(TM) (NASDAQ:SYNH), today announced new digital capabilities and talent.

#15

Psychiatric Trials Supercharged by Otsuka’s Science 37 Collab | Blog

Holistic healthcare brand Otsuka Pharmaceutical has announced a promising partnership with Science 37, the trailblazing startup out of MIT that’s transforming clinical trials for everyone.

#16

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#17

Six Leading Patient Centric Programs | Blog

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#18

Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog

Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.

#19

A New (positive) Pharma Company Influence – Consumer Brands Entering Healthcare | Blog

A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?

#20

EyeForPharma 2017: All the Highlights | Blog

I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.

#21

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand | In The Media

Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings

#22

inVentiv Health Communications and Concentric, Inc. | In The Media

inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.

#23

Becoming an Activist? | Blog

Activism is in… at least for brands.

#24

Syneos Health Releases 2018 Commercial Trends Forecast | In The Media

The Commercial Forecast Joins a Series of Consumer, Digital, Communications and Healthcare Trends Reports that Reveals Shifts in Media and Medicine Impacting Stakeholder Engagement

#25

When It Comes to Artificial Intelligence in Healthcare, Patients Fear the Replacement of Doctors, Yet Are Open to AI Nurse Support | In The Media

New Data from Global Survey Reveals Expectations and Concerns of Patients and Caregivers Confronting a Future with Artificial Intelligence

#26

The Heat Is On... | Blog

Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits.

#27

The Week That Was: Come on, show 'em what you're worth | Blog

Policymakers continue their focus on drug pricing and may also have eyes for changes to the Orphan Drug Act.

#28

Turning the page on 2018: A year[book] in review | Blog

As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history.