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#1

Digital Therapeutics: Software as Treatments | Blog

On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”

#2

Digital Medicine & MedTech Showcase: What Does a Clinical Trial Look Like for Digital Therapeutics? | Blog

Digital therapeutics, or DTx, are distinct from digital health products, and are driven by software programs that can be prescribed to prevent, manage, or treat a medical disorder or disease, as stated by the Digital Therapeutics Alliance.

#3

Inside the Gray Space of Digital Therapeutics | In The Media

Jennifer Kielmeyer, GSW, recaps the DTxDM conference, that brought together more than 200 senior decision-makers from digital therapeutics companies, pharma, investors, payers, and healthcare providers.

#4

Digital Medicine & MedTech Showcase 2019: Is This the Year of Digital Therapeutics? | Blog

At this year’s Digital Medicine & MedTech Showcase (part of Biotech Showcase), a panel of digital therapeutics (DTx) experts illuminated the status and future of their work, moderated by Syneos Health Commercial Solutions Chief Strategy Officer, Baba Shetty.

#6

Digital Medicine and MedTech Showcase: What’s Blocking the Adoption of Digital Therapeutics? | Blog

With there being so many different stakeholders, including patients, providers and payers, panelists at the 2019 Digital Medicine & MedTech Showcase pointed to a number of different adoption roadblocks—and successes.

#7

Digital Medicine and MedTech Showcase: Is the Market Prepared for Digital Therapeutics? | Blog

The answer, it seems, is neither yes nor no, and the panelists at 2019 Digital Medicine and MedTech showcase weighed in from a number of different perspectives.

#8

How DTx Developers Can Satisfy Diverse Stakeholder Needs | Perspectives

All signs point to a breakthrough year for digital therapeutics.

#9

Executive Summary: How Digital Therapeutics Developers Can Satisfy Diverse Stakeholder Needs | Perspectives

What healthcare stakeholders should think about when it comes to DTx partnerships and how DTx developers can satisfy diverse stakeholder needs.

#10

Novartis Reps Have A.I. that Knows Exactly What to Say | Blog

As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.

#11

Digital Pharma East 2018: All the Highlights | Blog

The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.

#12

Navicor | Agency

Full-service, oncology-focused advertising agency transforming products into brands and patients into survivors.

#13

Case Study: Leveraging Patient Opinion Leaders and Social Media to Improve Disease Management | Blog

Patient “opinion leaders” or “thought leaders” are often leveraged as an amplifier of messages around a specific indication on behalf of pharma companies.

#14

Europe | Region

Europe

#15

Expansion of Digital Capabilities Bolstered with Influx of New Hires at Syneos Health Communications | In The Media

Syneos Health Communications, the network of advertising, public relations and medical communications agencies within Syneos Health(TM) (NASDAQ:SYNH), today announced new digital capabilities and talent.

#16

Psychiatric Trials Supercharged by Otsuka’s Science 37 Collab | Blog

Holistic healthcare brand Otsuka Pharmaceutical has announced a promising partnership with Science 37, the trailblazing startup out of MIT that’s transforming clinical trials for everyone.

#17

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#18

Six Leading Patient Centric Programs | Blog

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#19

Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog

Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.

#20

Startups Present Antidepressant AI | Blog

Based on data from the Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study, one of the largest-ever clinical trials for depression, a startup called Taliaz is helping physicians pick the right antidepressant therapy off the bat.

#21

A New (positive) Pharma Company Influence – Consumer Brands Entering Healthcare | Blog

A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?

#22

EyeForPharma 2017: All the Highlights | Blog

I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.

#23

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand | In The Media

Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings

#24

inVentiv Health Communications and Concentric, Inc. | In The Media

inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.

#25

Becoming an Activist? | Blog

Activism is in… at least for brands.

#26

Syneos Health Releases 2018 Commercial Trends Forecast | In The Media

The Commercial Forecast Joins a Series of Consumer, Digital, Communications and Healthcare Trends Reports that Reveals Shifts in Media and Medicine Impacting Stakeholder Engagement

#27

When It Comes to Artificial Intelligence in Healthcare, Patients Fear the Replacement of Doctors, Yet Are Open to AI Nurse Support | In The Media

New Data from Global Survey Reveals Expectations and Concerns of Patients and Caregivers Confronting a Future with Artificial Intelligence

#28

The Heat Is On... | Blog

Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits.

#29

The Week That Was: May We Borrow $52m? | Blog

AI is to 2019 what blockchain was to 2018.

#30

The Week That Was: Come on, show 'em what you're worth | Blog

Policymakers continue their focus on drug pricing and may also have eyes for changes to the Orphan Drug Act.

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