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Indefinable, incomparable and enduring: the value of creativity | In The Media

Sinead Murphy, our Creative Director in UK, contributes in this PMLiVE about creativity in pharma.


Shifting Behavior through Creative: Bravery | Blog

We asked Syneos Health Communications creative leads about the role of bravery in creative expression.


Is The Top Creativity In Health Competing at Lions Health? | Blog

Are healthcare creativity awards second-class citizens to other creativity awards?


Shifting Behavior through Creative: Clarity  | Blog

We should approach creative brand expression with this in mind, prioritizing clarity in order to remove unnecessary friction around behavior change.


Shifting Behavior through Creative: Authenticity | Blog

For this series, we are focusing on what it takes for creative work to inspire behavior change, which is even more critical when trying to get someone to do something for their benefit.


Creativity in Storytelling: Why Pharma Must Invest More in Creativity | In The Media

Justin Holloway, Head of Client Strategy, Communications Europe at Syneos Health, joins Chris Ross at PMLiVE to explore the value, the art and the much-rumored death of creativity within the pharma industry.



With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system.


Syneos Health Communications Boosts Global Creative Capabilities with Renowned Talent | In The Media

Senior Leaders Bring Decades of Creative, Brand and Strategy Experience


GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems | In The Media

MM&M sits down with GSW's "creative superheroes" for an honest discussion around creativity.


We Are Number 3 on PMLiVE's List of Top 40 Creative Healthcare Agencies | In The Media

According to PMLiVE's list of Top 40 Creative Healthcare Agencies, we are among the Top 3.


Experiments in creativity | Blog

Live from Cannes Lions: Can you joke about death?


Syneos Health Communications Names Lacey Jae Executive Creative Director, GSW-LA | In The Media

Agency Continues to Add Top Talent to Support Clients’ Expanding Creative Needs


The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.


Life-Changing Creativity at Lions Health | Blog

A brief history of inspiring work from past Lions Health Festivals and a sneak peak at what we’re watching for this year.


GSW Underscores Commitment to Creative and Customer Experience with Announcement of Executive Leaders | In The Media

Agency Continues to Add Top Talent to Support Expanding Client Roster and Key Client Offerings


Creativity and pharma meet in Cannes as marketers head to 4th Lions Health festival | In The Media

The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers.


Three Creative Nudges from Cannes | Blog

Live From Lions Health: The hardest thing to do is to change human behavior.


Fighting for Creativity: 4th Time's the Charm | Blog

Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?


Special Report: All the Best from Lions Health | Blog

If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.


Using Fake Doctors to Save Real Lives | Blog

See how creativity is reshaping highly regulated environments and changing behaviors.


Syneos Health Communications Adds New Talent in Europe, Enhancing Core Integrated Offerings | In The Media

Senior Leaders Bring Added Depth to Market Access, Scientific and Medical, and Creative Capabilities


2017 Lions Health: All the Highlights from Cannes | Blog

All our favorite short-listed creative, memorable quotes, can’t-miss data points, and individual talks are right here.


Looking Back at Lions Health: Fighting for Great Creative, New Ad Formats, More Competitors | In The Media

One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.


The Wellness of Healthcare Advertising | In The Media

It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide.


How Did Tostitos End Up at Lions Health? | Blog

Not just on the wall, but on the short list for creativity.


DPE15: You're All Underdogs | Blog

Not known for its creativity.


Why a focus on healthcare is important? | In The Media

MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.


Lions Health 2019 Takeaways: Up to My Eyes in (Great) Work | In The Media

Sinéad Murphy, Creative Director at Syneos Health, shares takeaways from her experience judging at this year’s Cannes Lions Health.


Two Key Questions About HCP Engagement and Education in 2020 | In The Media

Sam Cannizzaro, EVP, Executive Creative Director at GSW, a Syneos Health company, talks about HCP engagement strategies involving online conversations and social networks/circles in this PM360 article.


Woman of the Week Podcast with Astrid DeFries-Lansing | In The Media

Astrid DeFries-Lansing, EVP, Executive Creative Director, GSW, powered by Syneos Health, chats with PharmaVOICE about her approach to creating campaigns that speak to human truths and resonate with audiences.