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#1

The Case for a Strong Corporate or Master Brand: the Next Step in the Evolution of the Pharma Industry | Blog

The Case for a Strong Corporate or Master Brand: the Next Step in the Evolution of the Pharma Industry

#2

Innovation in Consumer Health Requires Reimagining the Category | Blog

An exploration of how different sub-sectors of Pharma ought to be approaching innovation in consumer health.

#3

Why Brand and Innovation Need More Integration to Realize Commercial Value | Blog

Looking at what the conventionally siloed functions of Brand and Innovation stand to gain from collaborating.

#4

Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication | Blog

Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication