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Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication | Blog
Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication
Why Brand and Innovation Need More Integration to Realize Commercial Value | Blog
Looking at what the conventionally siloed functions of Brand and Innovation stand to gain from collaborating.
Innovation in Consumer Health Requires Reimagining the Category | Blog
An exploration of how different sub-sectors of Pharma ought to be approaching innovation in consumer health.
The Case for a Strong Corporate or Master Brand: the Next Step in the Evolution of the Pharma Industry
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