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Patients are often at risk when presented with mixed messages.
One of the more adaptive features of how humans are wired is that we don’t have to think about each and every thing we do.
Maybe you’ve spent some of your career working on initiatives that empower patients to make sound health decisions, such as by developing quality content that’s easy for them to find.
Take a cursory look at the agenda for next month’s ASCO, and you’ll see oncology’s newest innovations—and promise—come with ever-increasing complexity of choices.
It’s been shown over and over that women utilize healthcare services way more than men, being 33% more likely overall to visit a doctor.