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Trend Tracking: Aesthetic Expectation | Blog

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.


2018 Trend Tracking – Better Experience In Store | Blog

Amazon announced last week the unveiling of their new cashier-less store, Amazon Go.


Humana Introduces New Value-Based Compensation Model | Blog

Value and outcomes-based care is making headlines recently.


I Can Read in the Dark, Can You? | Blog

I can read in the dark, can you?


New Survey Results - Media: The Least Trusted Institution | Blog

Recently revealed results from the 2018 Edelman Trust Barometer, for the first time ever, showcase the media viewed as the least trusted source for information.


The Write Thing For Parkinson's | Blog

Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.


A New Opioid Dependency Screening App For HCPs | Blog

Each day, it is estimated more than 115 people in the US die from an opioid overdose.


Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.


Poll: Are Patients Responding To DTC Drug Ads? | Blog

In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.


Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.


Do Prescription Drug Ads Increase Utilization and Adherence? | Blog

Do prescription drug ads increase utilization and adherence?


Fake Pharma Ad Helps Launch Music Album | Blog

As with any new pharma launch, much planning goes into messaging, target market, channel optimization, and several additional pieces to the process.


Wearable Devices Enter Clinical Trials | Blog

Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.


Pfizer - Send A Text & Save 50% On Viagra | Blog

Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends.


As Summer Comes to an End, Buying Local Produce Doesn't Have to as Well | Blog

The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.


Designer Bacteria | Blog

ould you ingest genetically modified (GM) e.coli to help cure a disease?


Detecting Concussions In Real Time Using Virtual Reality | Blog

We continue to see virtual reality (VR) branching away from the traditional gaming platform and moving into the healthcare space.


Pharma, We (Still) Have A (Communication) Problem | Blog

In 2014, 76% of patients surveyed stated their interested in pharma companies providing services that complement their products.


Wellness in the Workplace Turns to Genomic Testing | Blog

With healthcare expenses always seemingly on the rise, if you had the opportunity to reduce healthcare costs in your company by $1,464 annually per employee would you?


New Shift in Point Of Care Advertising | Blog

In an article last week, MM&M reported a surge in Point Of Care (POC) investments such as Goldman Sachs and Alphabet’s $500 million financing into Outcome Health and PatientPoint receiving $140 million in June.


Allergan: See America & Prevent Blindness | Blog

61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined.


The Right Care in the Right Place at the Right Time | Blog

A daunting task for any doctor.


The Screen Effect: Our Phones Are Changing Us | Blog

We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.


Excedrin Hits A Home Run With Angry Met’s Fan | Blog

Baseball season is upon us.


Together in HF - New Social Patient Community by Novartis | Blog

As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.


Mixed Reality | Blog

As technological advances become more mainstream, we are hearing more and more about ‘reality’ technology.


The Fit Shopping Cart | Blog

Just don’t buy junk food and you’ll be healthier right?


Virtual Humans = Better Outcomes | Blog

Health and wellness conversations are challenging on all fronts.