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A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.
In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.
Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.
In recent years, several of the traditional attributes of our modern healthcare system have been challenged.
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.
A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr.
Rising drug prices have been quite a hot topic this year.
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors.
New entrants in the wearable market are changing patients' lives for the better
Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.
As you lie in the stiff hospital bed, you notice that it’s 3AM.
HXP Staff Favorites of 2016 | Blog
2016 has been quite a year (to say the least).
You just never know how or where inspiration will strike.