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#1

Two-Thirds of Doctors Don't Trust Content on Pharma Sites | Blog

A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.

#2

The Fanciest Footwork in Brazil Can't Be Found in Rio… | Blog

With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.

#3

The FDA's Newest Unit Looks Beyond Food and Drugs... | Blog

In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.

#4

Thoughts on Value-Based Arrangements from Industry Leaders | Blog

Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers

#5

Apple Doubles Down on Health in Recent Weeks | Blog

From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare

#6

Meeker's Perennial Internet Trends Report Adds New Digital Health Section for 2017 | Blog

Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare

#7

2017 Digital Trend Update: Pokémon Go Turns 1 | Blog

Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing

#8

IBM's Watson Makes Saving Human Lives Elementary | Blog

Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.

#9

Aetna and Apple Partner to Embed Wearables in Healthcare | Blog

Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.

#10

eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog

Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.

#11

eyeforpharma Philadelphia 2018—Staring with Trust? | Blog

Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust.

#12

Doctors Prescribe Remedies for Wikihealth Inaccuracies | Blog

Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.

#13

EFP Philly 2019: How to Engage IDN Customers in Meaningful Conversations about Value — a Panel Discussion | Blog

Live from eyeforpharma Philadelphia 2019— Brandi Greenberg, Managing Director of Life Sciences Research Advisory Board, hosted a panel of experts from across the life sciences space.

#14

Lost in Translation: Why Your Teams Don’t Execute Your Strategy | Blog

Live from eyeforpharma Philadelphia 2019— A dozen fresh soundbites from a panel of pharma executives exploring the gap between strategy and execution.

#15

Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog

Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.

#16

CVS App is Digitally Driving Adherence | Blog

While the challenge of non-adherence is far from news in our industry, CVS Health has nonetheless focused multiple work streams on quantifying, qualifying and reversing its impact on healthcare costs.

#17

The Rise of Relevance Marketing | Blog

In many ways, our innovation practice is grounded in the concept of constant change.

#18

Laying the Foundation for Collaborative Healthcare | Blog

Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.

#19

YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog

A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.

#20

New Study Confirms Shared Decision Impacts Both Outcomes and Satisfaction | Blog

Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.

#21

Big Pharma + Genetics Partnership | Blog

Recently, GSK and 23andMe announced a four-year collaboration aimed at identifying new drug targets, better supporting specific subpopulations and accelerating clinical progress.

#22

Smartphones are a Welcome Guest in Doctors' Offices | Blog

In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.

#23

A Peek Behind the Curtain into Clinical Trials | Blog

While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.

#24

Uncomfortable Topics Help Brands Resonate with Customers | Blog

Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.

#25

Google is Your Doctor's Best Friend in a Pinch | Blog

The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr.

#26

The Patient has Left the Building…Telemedicine Overtakes the Traditional Doctor Visit | Blog

In recent years, several of the traditional attributes of our modern healthcare system have been challenged.

#27

Well-Rested Docs Save Lives From the Other Side of the World | Blog

As you lie in the stiff hospital bed, you notice that it’s 3AM.

#28

Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog

Rising drug prices have been quite a hot topic this year.

#29

Norwegian News Site Pushes Back on Our Push It Trend… | Blog

The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.

#30

HXP Staff Favorites of 2016 | Blog

2016 has been quite a year (to say the least).