Noticing important shifts in the rules of engagement between industry and patient advocates, Syneos Health Public Relations Group conducted in-depth interviews with dozens of patient organizations in early 2015. The goal: to better understand what patient advocates seek from their pharma partners, and what changes patient organizations believe they must make to become better partners with industry. Among the groups interviewed were a dozen organizations representing cancer patients and families:
- CancerCare
- Cancer Support Community
- Living Beyond Breast Cancer
- Livestrong
- Lung Cancer Alliance
- Melanoma Research Alliance
- National Comprehensive Cancer Network Foundation
- Prevent Cancer Foundation
- St. Baldrick’s Foundation
- The Skin Cancer Foundation
- Us TOO
- ZERO: The End of Prostate Cancer
