Leigh Householder, Managing Director of Innovation, is featured in the FiercePharma article talking about trends that will impact pharma marketers in 2018. 

In the article, Leigh says - “In the new journey in healthcare, how do we be relevant, useful and impactful at the new points of care? Whether that means an artificial intelligence interface, a call delivery of a prescription or a true care interaction with a pharmacist, how are we going to take the plans we have today and evolve them to the places that people are increasingly receiving care and making healthcare decisions?”.

This content is repurposed from FiercePharma.