In Episode 012: Medical Affairs from Zero, Suma Ramadas talked about the inception and growing value of the Medical Affairs function. In part two of the Medical Affairs Transformation series, Suma is joined by Susan Suponcic, Managing Director and head of the Pricing & Market Access practice of Syneos Health Consulting to discuss the importance of collaboration between the Medical Affairs and Market Access functions in developing a consistent and clear medical narrative.
For a deeper dive into maximizing the impact of Medical Affairs through strategic alignment and collaboration, check out this white paper and a Pharmaceutical Executive webinar.
