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A recent survey of pharmaceutical execs found that 84% believe that innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.
Talk Healthy to Me | Perspectives
There has never been a better time to talk about Voice.
More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.
2018 Trends | Perspectives
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences.
Health insurers have raised challenging questions about how drugs for rare diseases are defined, regulated, and priced in the U.S. market.