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A recent survey of pharmaceutical execs found that 84% believe that innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.


In this report, Leigh Householder, Managing Director of Innovation, lays out a practical plan for better ideation. She talks about how the below three specific types of clue collection can help quickly create inspiration that takes teams way beyond that blank whiteboard to ultimately create market-changing ideas.


  1. Marketing Analogs
  2. Real-World Insights
  3. Changing Expectations