Kathleen Starr, PhD, Managing Director of Behavioral Insights, part of inVentiv Health Communications talks about Social Centricity in this article published in PM360. She says: "Instead of a patient-centric model, a new paradigm my colleagues and I call social centricity may lead to a more resilient healthcare ecosystem and greater treatment compliance on the part of patients. Under this paradigm, the medical team takes stock of the patient’s social context to aid diagnosis, increase patient engagement, and enhance prediction of treatment outcomes."

This content is repurposed from PM360Online.com.