Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine. He lays out a step-by-step guide for pharma marketers and addresses the challenge of evaluating performance and setting appropriate benchmarks. Ed says "it’s time to stop gazing jealously at the competition and use your own data to define your ambitions".

This edition of the magazine focuses on the dynamic topic of applying digital technologies in the field of healthcare.

This content is repurposed from pharmaphorum.com.