Know where your competitors are engaging: decades of research with thousands of doctors can point the way to new opportunities to engage customers and seize white space
Syneos Health has surveyed more than 3,000 physicians every month for the past 20 years to understand interactions with pharmaceutical brands. We blend that frontline insight with syndicated data on media spend, a deep library of brands’ ads and assets across 30 therapeutic categories, and analysis on promotional spend effectiveness. The result is a full picture of physician interactions that can inform planning across product lifecycles.
Our Insights Accelerator dashboard makes it easy to access all of this promotional data. With a few clicks or taps, clients can understand a competitive market and set new benchmarks for both marketing and sales activity.
In addition to developing the dashboard tools, the market research team leverages data to identify and map influencers, opinion leaders and advocacy payers as well as understand the perceptions of the patients, caregivers and HCPs.