Know where your competitors are engaging: decades of research with thousands of doctors can point the way to new opportunities to engage customers and seize white space

Syneos Health has surveyed more than 3,000 physicians every month for the past 20 years to understand interactions with pharmaceutical brands. We blend that frontline insight with syndicated data on media spend, a deep library of brands’ ads and assets across 30 therapeutic categories, and analysis on promotional spend effectiveness. The result is a full picture of physician interactions that can inform planning across product lifecycles. 

Our Insights Accelerator dashboard makes it easy to access all of this promotional data. With a few clicks or taps, clients can understand a competitive market and set new benchmarks for both marketing and sales activity.  

In addition to developing the dashboard tools, the market research team leverages data to identify and map influencers, opinion leaders and advocacy payers as well as understand the perceptions of the patients, caregivers and HCPs.

CAPABILITIES

  • Syndicated Audits
  • Competitive Landscape Assessment
  • Regulatory Research and Consulting
  • Stakeholder and Influencer Mapping
  • Patient Lifecycle and Experience Assessment
  • Message Testing Methodology
Locations

Newtown

100 Brandywine
1st & 2nd Floor

Newtown, PA 18940

Leadership

Marianne Eisenmann, Managing Director

marianne.eisenmann@syneoshealth.com

Steven Bodhaine, General Manager

steven.bodhaine@syneoshealth.com

Rowena Kam, Head of Digital and Social Analytics

rowena.kam@syneoshealth.com