Report February 21, 2023
The Most Memorable Super Bowl Commercials of 2023 and Why They Worked
Why did the top 2023 Super Bowl Commercials work? Growth Strategist Skylar Moore dives in.
Report February 21, 2023
Why did the top 2023 Super Bowl Commercials work? Growth Strategist Skylar Moore dives in.
Report November 3, 2022
Brand centricity, a very much one-sided approach, is no longer relevant in our industry. Today, we emphasize the importance of a mutual relationship between a brand and its audience. We call this the WE principle.
Report July 31, 2019
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
Report January 8, 2019
This FiercePharma article talks about a survey of primary care physicians by GSW, a Syneos Health company and the Harris Poll that revealed 76% of doctors prefer simple language in advertising.
Report December 17, 2018
Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.
Report August 30, 2018
MM&M sits down with GSW's "creative superheroes" for an honest discussion around creativity.
Report July 17, 2018
MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.
Report June 25, 2018
As recently as five short years ago, a pharmaceutical manufacturer could develop a good product, do everything right as it pertained to the needs of both patients and healthcare professionals, and launch it successfully into the world without major worry about the product be
Report June 25, 2018
New research from GSW, Syneos Health PR Group and PALIO indicates that millennial physicians are redefining the patient-physician relationship.
Report June 25, 2018
What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations–and the brands already meeting them.
Report June 21, 2018
The human brain responds to sound quicker than any other sense. In most cases, sound can influence your other senses initial reaction and response according to Joel Beckerman, composer and founder of strategic music and sound studio, Man Made Music.
Report June 3, 2018
Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.
Report June 3, 2018
Two of our very own from GSW, a Syneos HealthTM company, have been named to the 2018 PM360 Magazine ELITE 100 list
Report June 3, 2018
In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches.
Report May 1, 2018
Aj Triano comments for PharmaVOICE on best practices for AI adoption, and its potential for use in drug discovery and pharmacovigilance.
Report March 22, 2018
It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide. GSW's Michael Austin shares his thoughts in this article for PM360.
Report March 1, 2018
Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and Kim Johnson, President of GSW NY and LA.
Report February 22, 2018
Stephan Saba, SVP, Head of Digital, Media & Experience at GSW Advertising, wrote an article for PM360 talking about search engine optimization and the opportunity to optimize digital experience in the pharma world.
Report January 22, 2018
Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings
Report January 4, 2018
GSW and MiracleFeet with their award-winning pro bono campaign "This Little Piggy." were featured on PharmaVoice.
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