Philadelphia, PA — A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia. We joined over 700 attendees, learned from more than 60 speakers from across the industry and attended dozens of sessions. The overarching theme was Know your patient—Deliver real value, but the topics covered the gamut and included Amazonian innovation, advanced algorithms and AI… and that was just the start. As the days unfolded, we heard from patients, HCPs and IDNs and investigated new ways of working by diving into best practices from inside and outside of our industry.  The following 9 articles stand as a snapshot of the exciting topics we explored:

Amazonian Innovation: It’s as Easy as 3-2-1

Before this year’s 16th annual eyeforpharma conference even officially began, Amazon was there, empowering pharma’s leaders by teaching new ways from its Working Backwards approach to innovation. 

eyeforpharma Philadelphia 2018—Staring with Trust?

The conference opened with one word: trust—we started by looking into two opposing ideas on the subject from Big Pharma leaders.

Algorithms Unleashed

AI’s role in pharma is evolving—value in healthcare is opening doors for the healthcare team of the future…and it’s patients + doctors + machines.

GSK Shares How to Live Patient Centricity Every Day
It’s been an industry buzzword for years, but how can pharma truly demonstrate dedication to the patients we serve? 

Can’t We All Just Get Along?

This was the ask (well, plea) from self-defined “medical mom” Meredith Hardy during the panel focused on developing effective patient support ecosystems. 

Top Patient and Advocate Quotes for Pharma from eyeforpharma ‘18

A panel of 5 patients, advocates and pharma-patient connectors engaged in a discussion with great relevance for our industry—we captured 13 quotes that stood out.

The Importance of Insights: 7 Key Take-Aways from GSK Insights Lead
GSK’s VP of U.S. Pharma Commercial Insights shared a hit list of wisdom gathered in the space—our industry can take a lesson from his lucky 7.

Sideways Opportunities: An EFP ’18 Fireside Chat with A. J. Triano
We live in an age of great advances in modern medicine, where we see more, know more and can do more than ever before, but disruption is upon us as well. We’re in the midst of a super convergence of events in healthcare, and it’s shaking things from the bottom-up. 

‘Value’: A Baker’s Dozen Fresh Quotes from Today’s Industry Execs
The closing session for eyeforpharma ’18 brought the story full circle. Six executives from the likes of Novartis, Lilly and Kaiser Permanente engaged in a panel discussion focused on what value means in our industry to key stakeholders.

About the Author:

Drew Beck brings more than a decade of broad healthcare experience to GSW in his role as the Director of Innovation. He has enjoyed working for big healthcare names including Eli Lilly & Co. and GlaxoSmithKline in Global Marketing and Pharmaceutical Sales roles, but his start came from hands-on work in patient care in Emergency Medicine. This foundation has given him a deep understanding of both patients and healthcare professionals. In his current role, he combines all he has learned from this background with insights into current market trends to help clients drive the future of their brands.